Magazine Writing That Sells
Get The Editor’s Attention
First one must write a good query letter.
- Avoiding the Slush Pile:
Write to a person not “dear editor”
Find the proper person to submit to, by name.
- What Makes a Good Query
- Lead – must explain the idea. Can be same as lead for article.
- What about – summarize the point of your article as simply as you can in one paragraph.
- Why now – Why is this the right time for this article?
- who from – Where does info come from
- What treatment – how do you plan to handle the story? Interviews, humor?
- Who are you – about yourself, why you should write the article, credentials.
- What length – Projected length of the article, don’t be to rigid.
- When can you deliver – Not ironclad, but some idea when you can deliver the article.
- Multiple Submissions
Most editors don’t like it
- Fourteen Things Not To Do In Your Query
- No cute attention getting devices
- Don’t discuss fees
- Keep opinions to yourself
- Don’t tell editor what others think about what you’ve written
- No name dropping
- Don’t try and soft soap the editor
- No unnecessary enclosures
- Don’t offer irrelevant information
- Don’t offer comments like, “I never read your magazine but-“
- Don’t ask for a meeting to discuss the idea.
- Don’t ask for advice
- Don’t offer to rewrite
- Don’t make threats
- Don’t include multiple choice reply card
Copyright 1994 – Writer’s Digest Books